Manager of Marketing and Branding

BIS Vision: To cultivate the next generation of Islamic religious leadership in America. The manager of marketing and branding will be responsible for developing and executing comprehensive marketing strategies across multiple channels to attract potential donors, generate qualified leads, and drive significant contributions towards the organization's fundraising goals, by leveraging data-driven insights and collaborating closely with the executive team to optimize the donor pipeline and maximize fundraising impact. Strategic Planning: • Develop and implement a robust demand generation strategy aligned with the organization's fundraising goals, identifying key target donor segments and creating tailored messaging to resonate with each audience. • Analyze market trends, donor data, and campaign performance to identify opportunities for optimization and refine the overall demand generation strategy. Skills and Experience: • 10+ years of experience in managing and executing demand generation campaigns with a deep understanding of the prospect/donor journey • Proven track record in developing and executing successful demand generation campaigns • Expertise in digital marketing channels including email marketing, social media advertising, SEO, and paid advertising.