Manager- Owned Media

We have an immediate opening for the below position with our premium clients. Location: Ann Arbor MI Job Description • Lead the strategy, testing and implementation of owned media channels • Manage owned media agency (10 FTEs) to define annual owned media strategy • Monitor key KPIs and maximize sales driven by email, push and SMS marketing • Establish testing framework to determine most impactful strategies in email, push and SMS marketing • Manage all asClientts of validating owned media executions including planning, deployment, QA and reporting • Negotiate with industry partners to establish agreements necessary for deploying email, push and SMS • Partner with Analytics to answer strategic questions related to customer journey and owned media strategy • Identify functional solves for customer pain points to be deployed in email, push or SMS • Build understanding of exClientted industry benchmarks and best practices in email, push and SMS marketing • Act as key owned media expert for organization and present owned media results / strategy to various stakeholders (franchisees, executives, peers, agency partners, etc.) • Collaborate with internal partners to build CRM strategies • Establish and execute process for requirements gathering, impact estimation, and effort/impact prioritization • Fulfill primary and secondary business needs for National Windows, Loyalty, Web Experience, Local Marketing, Store Innovation and Product Innovation teams • Partner with web experience, analytics and agency teams to design and execute best in class customer experience for owned media participants • Partner with Advertising to establish creative best practices informed by sales testing • Partner with EIM to ensure advanced customer targeting is deployed across email, push and SMS seamlessly • Partner with Analytics and Insights to develop advanced algorithmic strategies in email, push, and SMS • Leverage workplace software (Confluence) to thoroughly document planned testing/campaigns and past campaign activations/results • Manage agency partners to activate across owned media channels at a high productivity level • Partner with activation agency to set optimal team with blended skillset of project management, campaign execution, data and technical deployment • Lead agency team to exceed sales and performance objectives • Negotiate with activation agency to determine annual activation resource costs • Maintain working knowledge of ESP technology and hold agency partners accountable for resource estimations • Partner with activation agency to understand/react to shifting industry capabilities and privacy changes • People Management • Manage and mentor team members (currently team size = 2), fostering a culture of innovation, collaboration, and excellence • Set clear objectives, provide regular feedback, and support professional growth of team • Collaborate with senior-level cross-functional teams to align personalization goals with broader company objectives • Ensure expenditures are within budget guidelines and recommend funding enhancements where needed IT Engagements, Inc.