Manager Paid Advertising - Digital Marketing Job at Hertz in Atlanta

A Day in Life: The Manager Paid Advertising Digital Marketing is within the global Paid Media and Advertising Marketing team and will involve close collaboration with cross functional Hertz team including but not limited to Brand. Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI Leverages deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward looking media planning Expert-level knowledge of SEM Search Engine PPC Marketing and Display Programmatic paid conversion channel media advertising with a proven track record of successful results Contribute as part of a global media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities Keep up with the latest digital media advertising trends across platforms and media publishing advertisers Utilizes and proficient with GA4, Google Looker Studio, Tableau, Power BI Collaborate closely with key internal and external partners - agency of record, brand Marketing and creative services team to align strategies, messages, creatives, and important metrics Manages weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis. Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Senior Leadership teams, collaborators and team members What We're Looking For: Motivated: Motivated individual committed to teamwork Ability: Ability to collaborate with internal and external stakeholders across multiple functions and locations Influence: Ability to influence and demonstrate initiative Adaptability: Flexible and adaptable; ability to work effectively in ambiguous situations Communication: Excellent verbal and written communication skills Results: Results driven, ability to make decisions and help solve problems Positive Attitude: Ability to keep a positive attitude in a fast-paced environment.