Manager Paid Advertising

As the Manager Paid Advertising, you will oversee investment and execution of digital campaign strategy within North America, focusing on performance across omni-channel digital media advertising for our brand portfolio. The role involves close collaboration with cross-functional Hertz teams, including Brand, to support and manage approved paid media strategies and forecasts for NA advertising budgets across three brands. You will also maintain optimal levels of media performance across channels, ensuring efficiency versus benchmarks in accordance with regional business needs and/or local market environments. Key responsibilities include: • Monitoring and supporting the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI. • Levelling deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations.