Manager, Paid Media

If you’re ready to do the most ambitious work of your career, join us. What You’ll Do In this role, you’ll blend analytical rigor with hands-on execution — partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).Manage and QA all campaign builds following standardized naming conventions and governance frameworks.Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments.Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.Share performance learnings across regions to scale best practices globally. To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process.