• Leverage data, market research, and analytics to guide media strategies and improve campaign performance. Performance Reporting and Insights: • Monitor and analyze campaign performance using tools like Google Analytics, Agency Analytics, Looker Studio, Call Rail, and other measurement platforms. • Mentor and guide junior team members to develop their skills in media strategy and execution. Qualifications • Bachelor’s degree in Marketing, Advertising, Communications, or related field • Marketing agency experience is a plus but not required • 4+ years of experience in media planning, and buying, with expertise in at least one paid channel such as search, social, or display • Proven ability to execute campaigns that achieve measurable results • Strong understanding of campaign performance metrics and optimization techniques • Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment • Excellent communication, presentation, and collaboration skills • Google Ads Certification a plus or willing to acquire in the first 6 months of being hired • Proficiency in Google Ads, Facebook Ads Manager and other programmatic demand-side platform(s), Google Analytics/GA4, Looker Studio, Agency Analytics, Excel, and PowerPoint Paid Media,Paid Social,Paid Search,Google Display,Google Data Studio,Google Ads,Facebook Ads,Programmatic,Google Workspace,Traditional Media Management,Media Planning,Media Strategy,Google Analytics,Ad Pacing,Ad Optimizations,Advertising Reporting,Excel/Google Sheets,Excellent Communication Skills,Excellent Presentation Skills,Excellent Organizational Skills
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