Manager, Paid Media Channel Strategy

If you have a track record of building and scaling paid media programs from the ground up and delivering measurable business results, we want to speak with you! The role will be responsible for end-to-end ownership of audience planning, segmentation, creative testing roadmaps, operational excellence, and vendor partnerships. • 6+ years of hands-on experience in paid media strategy, planning, buying, and optimization across multiple channels (display, OLV, CTV, DOOH, PPC). In this role, you are responsible for leading a team. As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team.