Manager, Paid Media & Performance

A Day in the Life: What You’ll Do: • Full ownership of Brand Marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation • Plan and forecast global media investments and their associated returns with executive-level reporting • Partner with Finance to produce monthly marketing forecasts, close-of-month reports, and long-range business plans • Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights • Lead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media • Manage the identification and deployment of prospective media vendors, managing the procurement process, the vendor relationship, and performance reporting • Develop and review digital materials for accuracy and timeliness of content, including creative trafficking sheets • Oversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots • Prepare pre-, mid-, and post-campaign presentations to report on media strategy against media goals • Assess media campaign results and propose improvements • Manage global media tagging needs and partner with Digital Experience to prioritize and monitor the completion of requests • Collaborate across functions to define the objective, scope, and prioritization of product initiatives. What We’re Looking For: • Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred) • 3 -5 years of professional experience in digital marketing • 3-5 years managing and implementing successful paid, omnichannel advertising strategies • Google AdWords and Google Analytics expertise • Travel industry experience a plus • Expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results • Media buying and planning experience • Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms • Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures • Agency experience preferred • Proven track record of working under tight deadlines while keeping others on-schedule • Proactive with account recommendations and sharing industry insights • Highly proficient in MS Office, especially Excel • Ability to collaborate with internal and external stakeholders across multiple functions and locations • Ability to influence • Flexible and adaptable; ability to work effectively in ambiguous situations • Excellent verbal and written communication skills • Excellent organizational and multitasking • Results driven, ability to make decisions and help solve problems • Ability to drive process and organizational change. • Ability to motivate teams and keep a positive attitude in a fast-paced deadline-driven environment. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.