ColourPop is looking for a Manager, Product Marketing to join the New Launch & Product Development team at ColourPop. This individual will be responsible for analyzing market/ competitive data, sales trends, customer feedback (social sentiment, customer reviews) to help develop and support implementation of ColourPop’s product portfolio and innovation pipeline. • This role will be based at the Oxnard office from Tuesday-Thursday each week. Your Opportunity • Support Director, Product Development by gathering and analyzing data to build out comprehensive product marketing briefs, including consumer insights, sales data, comprehensive competitive analysis and input from retailers and markets • Ensure accurate and timely completion of marketing briefs for all new products • Prepare pricing analyses and provide SRP targets for new launches based on analysis of competitive landscape • Support presentation development for key internal and external product marketing meetings • Work with sales and demand planning to prepare volume opportunity estimates and drive global forecasts • Prepare timely communications for retailers and markets, including product launch calendars, pricing, positioning, strategies and support • Communicate new product messaging, claims development and educational support to stakeholders Your Attributes • 3-5 years of experience in product development / marketing within the beauty industry, preferably with experience in color cosmetics • Self-starter, who is willing to roll up his/her sleeves to dive into data analysis, work cross-functionally with teams to gather data, and find new data sources to help build the right product brief to inform the product development process • Strong understanding of the mass makeup consumer, familiar with industry/product trends • Exceptional organizational skills, and exceptional verbal, written, and presentation skills • Appetite for working in a fast paced, diverse and entrepreneurial environment • Results oriented and driven to achieve results • Fast learner and curious to problem solve and help build processes and solutions The annual salary range for this position is $90k-$105k. ColourPop also offers a competitive benefits package including vacation time, health benefits, 401k 100% match, paid holidays, and more.
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