Oct. 21, 2024

Manager Programmatic Media Advertising

Starcom Chicago, Illinois

Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. Responsibilities: Effectively communicate digital strategies and rational for tactical approaches for each campaign Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations Develop, grow, and maintain relationships through exceptional client service Formulate proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Partner with Analytics team on campaign measurement reporting and insights generation Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities Work with media partners to ensure accurate platform implementation Troubleshoot issues on all pre-production and live campaigns Oversee campaign QA process Generate and manage monthly bill/pay and spend reporting in coordination with Analyst Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns Attend client meetings Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance Qualifications: Qualifications Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent 3+ years of experience of directly related experience preferably in programmatic media Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs Understanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong analytics, organizational, and communication skills Client facing experience with the ability to identify risks and effectively manage through issues Previous leadership/management experience is a plus Strong project management skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources.

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