Manager, Regional Marketing Strategies

As a Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. In this role, you will guide your team in supporting sales reps with effective marketing tactics while also identifying regional opportunities, shaping messaging, and bringing insights from the field back to the broader organization. Your work will support sales pipeline development, strategic district opportunities, and adoption of IXL's expanding platform. The ideal candidate is proactive, strategic, collaborative, and passionate about helping educators succeed. • Lead IXL's regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives • Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs • Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most • Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity • Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals • Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs • Build strong product knowledge and support the sales team in positioning IXL's solutions, including newer offerings such as core curriculum and assessment • Surface insights from the field-including customer feedback, common objections, and emerging opportunities-and synthesize them into actionable recommendations for marketing and leadership • Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact • Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies • Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization