Manager, Retail Media

Join to apply for the Manager, Retail Media – Programmatic Media role at Ovative Group. Ovative Group is an independent, full‑funnel media, measurement, and creative firm. As a Manager, Retail Media – Programmatic Media, you will guide strategy and drive results, accelerating the impact of retail media on enterprise marketing return. Client Relationship Management • Own, manage and grow the overall relationship and performance of some of Ovative Group's largest clients • Lead day‑to‑day management of client retail media programs, including clearly defining program objectives, tactics and KPIs • Develop and deliver client communication • Effectively manage client relationship and establish trust and credibility • Strive to be the best interaction of the client's day Performance Media Management & Execution • Guide, manage, and support execution of client retail media programs, including strategy and campaign planning for mid and upper funnel channels such as CTV, OLV, and Display • Strategic investment strategy and audience planning • Strategic partner management across key Retail Media Networks and technology partners (Amazon, Walmart, Instacart, Home Depot, Target, etc.) and platforms such as The Trade Desk, Verizon/Yahoo, Meta, Pinterest, DV360, Google Ads, PromoteIQ • Work with cross‑channel team leads to evaluate media briefs and update based on business strategies, client feedback, learnings, and research • Streamline planning process with cross‑channel planning teams, account managers, retailers, and media partners • Actively identify new test and learn opportunities to build expertise and unlock new capabilities • Provide custom analysis, reporting, and insights that can scale across the channel • Creative management and analysis Team Leadership and Employee Development • Be a leader in defining and building our Retail Media practice • Drive strategic channel capabilities forward and own key solution area accountabilities • Support staffing strategy and help recruit, train, and manage new team members • Inspire direct reports to reach quarterly, annual, and long‑term goals • Foster a culture of open communication and 360‑degree feedback Cross-Functional Strategy & Thought Leadership • Act as a subject‑matter expert for Retail Media by continually evolving Ovative's approach to best practices and partnering with new technology companies • Develop and drive forward multi‑channel digital media strategies and roadmaps aligned with client program growth goals • Support higher‑level cross‑functional marketing strategy projects by providing deep media expertise Skills & Requirements • 6+ years of media experience • Programmatic buying experience for channels like CTV, OLV, and Display, ideally directly with Amazon • Proven mastery of retail media technologies and tools (Amazon Advertising, The Trade Desk, Pacvue, Criteo, PromoteIQ, Profitero, etc.)