Manager, Retail Media & Marketing

**Overview:** As the Manager, Retail Media & Marketing at Hanesbrands, you will lead the development and execution of innovative marketing strategies across Amazon, ensuring brand consistency and exploring new opportunities to enhance visibility and engagement. **Responsibilities:** • Spearhead Amazon's retail media strategy and execution, overseeing paid advertising, owned media, and campaign planning • Optimize media budgets, leveraging performance analytics to drive ROI and growth • Foster cross-functional collaboration, serving as the key point of contact for Amazon marketing initiatives • Champion a data-driven "test and learn" culture, using experimentation to inform strategic decisions and improve campaign outcomes • *Qualifications:** • Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree • Excellent oral and written communication skills, with strong analytical and organizational abilities • Proficiency in digital marketing, including social media, content creation, media planning, and buying • Keen attention to detail and a high level of proficiency in digital tools, Excel, Word, and PowerPoint • A deep understanding of the customer journey and a commitment to ethical business practices • *Benefits:** • Competitive compensation package, including health and wellness benefits • Opportunities for professional development and career growth • Inclusive and supportive work environment that values diversity and ethical practices • Chance to contribute to a company committed to sustainability and making a positive impact