Manager, Senior Brand

About Us:How many companies can say they have been in business for over 178 years? As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. Make a difference, come join the team!What’s the role?The Senior Brand Manager – OTC Brand Launch will lead the U.S. commercialization of a new ZEISS brand extension into a new category. The ideal candidate is both strategic and hands‑on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with deep experience in agency management.Location: This position will report to Central NJ (Princeton, NJ area).Sound Interesting?Here’s what you’ll do:Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce).Define the value proposition and messaging, adapting the global strategy for the U.S. market.Manage P&L, forecasting, and financial performance tracking.Ensure all activities comply with regulatory and legal standards.Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence.Monitor category trends and analyze performance data to inform strategy and optimize results.Oversee agency and vendor relationships to ensure high-quality execution.Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift).Execute integrated campaigns and support retail promotions/events.Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures.Set clear performance expectations, provide regular feedback, and conduct performance evaluations.Ensure alignment with organizational goals and values, driving engagement and accountability within the team.Follows safety standards and reports any safety concerns to leadership.Do you qualify?Required: Bachelor’s degree in related field but a MBA in a related field is preferred.A minimum of 8 years’ experience in CPG, OTC, or regulated consumer health marketing.Proven success launching new products or brand extensions at national retail scale.Deep experience in omnichannel media strategy and retail media networks.Demonstrated ability to own P&L, lead cross-functional teams and influence.Experience working in a multi-national brand companyProven track record in project managementExperience in planning and budgeting process, including financial business casesExcellent communication (verbal and written) and presentation skillsProven ability to build and maintain relationshipsAbility to travel within the United States and internationallyNice to Haves:Regulatory KnowledgeOver the counter product management experienceThe annual pay range for this position is $112,000 - $140,000.The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.This position is eligible for a Performance Bonus.ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.We have amazing benefits to support you as an employee at ZEISS!MedicalVision…