Position location: Remote-Work from Home or Milwaukee, Wisconsin Office
What you will do
We are seeking a highly execution-oriented, strategic leader to join our Commercial Enablement & Experience team in our Sustainable Infrastructure business at Johnson Controls. This role sits at the intersection of solution management, vertical market strategy, and modern B2B marketing execution, leading initiatives to design, develop, position, and scale differentiated customer offerings.
This is a hybrid role, with approximately:
50% focus on offerings development (solution management)
50% focus on multi-channel marketing activation and demand generation
The ideal candidate blends structured solution development, ICP-driven marketing strategy, and hands-on digital execution—with the ability to build scalable systems while also driving near-term results.
How You Will Do It
1. Lead Customer-Centric Offerings Development
Own the end-to-end development of priority offerings—from concept through commercialization—ensuring alignment to:
Clearly defined ideal customer profiles (ICPs) and buyer personas
Vertical-specific needs, buying processes, and decision drivers
Market demand and competitive differentiation
2. Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation
Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies, connecting targeting, messaging, content, and campaign execution into a unified system.
This includes:
Defining vertical-specific marketing strategies that align to:
Ideal customer profiles (ICPs)
target account segments
buyer-needs and decision drivers
Developing clear positioning, messaging, and narrative frameworks tailored to each vertical to ensure:
Customers can understand our differentiation independently
Our value is evident before direct sales engagement
Establishing structured content systems that enable the organization to lead with thought leadership and insight, including:
Campaign themes aligned to vertical priorities
Modular, reusable content (e.g., case studies, insights, messaging frameworks)
Repeatable content cadences (including potential vertical newsletters)
Building campaigns that proactively shape market perception by:
Providing buyers with the information they need to evaluate solutions independently
Ensuring that our brand, expertise, and proof points are visible across the channels where customers are conducting research
Translating content and strategy into integrated, multi-channel campaigns across:
LinkedIn / social
Web and landing experiences
Sales enablement tools and messaging
Ensuring each campaign:
Reinforces a consistent narrative
Reuses core content across multiple touchpoints
Supports both account-level engagement and broader market visibility
3. Build and Execute Multi-Channel Demand Generation Campaigns
Design and execute integrated campaigns across the following activation channels to execute a coordinated, multi-touch engagement across the buying journey:
Email (existing strength)
LinkedIn / social (organic + targeted)
Web and landing experiences
Content-driven engagement (case studies, insights)
Event and webinar activation
4. Scale Account-Based Digital Engagement
Extend account-based marketing beyond deal-stage support by:
Designing ongoing digital engagement strategies for target account lists
Ensuring priority accounts are consistently exposed to:
Relevant messaging
Proof points
insights and content
Supporting sellers with structured, repeatable account engagement approaches
5. Create Early-Stage Digital Engagement Pathways
Develop simple, scalable digital entry points that enable customers to engage earlier, such as:
Assessments
Guided decision tools
Content-based entry experiences
Ensure alignment between:
Offering design
Customer journey
Marketing activation
6. Own End-to-End Campaign Execution (Doer Mindset - Strategic design + hands-on execution)
Consistent with your existing expectations:
Develop messaging, campaign assets, and execution plans
Build and manage structured work plans and timelines
Drive initiatives forward independently
Remove roadblocks and maintain momentum
7. Align Marketing, Sales Enablement, and Offerings
Ensure consistency between:
What we build (offerings)
How we message it (marketing)
How sellers position and sell it (enablement)
Develop:
Sales playbooks
Campaign messaging frameworks
Executive and customer-facing materials
8. Performance Tracking & Continuous Optimization
Define and track:
Pipeline influence and impact
Engagement by channel
Campaign effectiveness by tactic
Conversion across the customer journey
Continuously refine:
Messaging
campaign structure
channel mix
What We Look For
Required
5–10+ years across solution development, product/offering management, and/or B2B marketing
Experience defining:
ICPs
segmentation
value propositions
Proven ability to:
design campaigns
manage complex workstreams
drive execution across functions
Strong ability to operate as both:
strategic thinker
hands-on executor
Preferred
Strong candidates will have demonstrated experience building modern B2B marketing systems, including:
Multi-channel campaign development (email + social + content + web)
Account-based marketing (beyond deal-stage)
Content strategy and scaling (reuse, amplification, systems)
Digital demand generation and nurturing
Experience aligning marketing to vertical strategies and ICP-driven targeting
Ability to operate in environments where:
priorities shift
outputs must scale without adding headcount
Familiarity with agile / sprint-based execution
Who we are
Johnson Controls is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/tomorrowneedsyou.
HIRING SALARY RANGE: $100,100 - $ 133,600 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the
Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
| Position location: Remote-Work from Home or Milwaukee, Wisconsin Office
What you will do
We are seeking a highly execution-oriented, strategic leader to join our Commercial Enablement & Experience team in our Sustainable Infrastructure business at Johnson Controls. This role sits at the intersection of solution management, vertical market strategy, and modern B2B marketing execution, leading initiatives to design, develop, position, and scale differentiated customer offerings.
This is a hybrid role, with approximately:
50% focus on offerings development (solution management)
50% focus on multi-channel marketing activation and demand generation
The ideal candidate blends structured solution development, ICP-driven marketing strategy, and hands-on digital execution—with the ability to build scalable systems while also driving near-term results.
How You Will Do It
1. Lead Customer-Centric Offerings Development
Own the end-to-end development of priority offerings—from concept through commercialization—ensuring alignment to:
Clearly defined ideal customer profiles (ICPs) and buyer personas
Vertical-specific needs, buying processes, and decision drivers
Market demand and competitive differentiation
2. Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation
Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies, connecting targeting, messaging, content, and campaign execution into a unified system.
This includes:
Defining vertical-specific marketing strategies that align to:
Ideal customer profiles (ICPs)
target account segments
buyer-needs and decision drivers
Developing clear positioning, messaging, and narrative frameworks tailored to each vertical to ensure:
Customers can understand our differentiation independently
Our value is evident before direct sales engagement
Establishing structured content systems that enable the organization to lead with thought leadership and insight, including:
Campaign themes aligned to vertical priorities
Modular, reusable content (e.g., case studies, insights, messaging frameworks)
Repeatable content cadences (including potential vertical newsletters)
Building campaigns that proactively shape market perception by:
Providing buyers with the information they need to evaluate solutions independently
Ensuring that our brand, expertise, and proof points are visible across the channels where customers are conducting research
Translating content and strategy into integrated, multi-channel campaigns across:
LinkedIn / social
Web and landing experiences
Sales enablement tools and messaging
Ensuring each campaign:
Reinforces a consistent narrative
Reuses core content across multiple touchpoints
Supports both account-level engagement and broader market visibility
3. Build and Execute Multi-Channel Demand Generation Campaigns
Design and execute integrated campaigns across the following activation channels to execute a coordinated, multi-touch engagement across the buying journey:
Email (existing strength)
LinkedIn / social (organic + targeted)
Web and landing experiences
Content-driven engagement (case studies, insights)
Event and webinar activation
4. Scale Account-Based Digital Engagement
Extend account-based marketing beyond deal-stage support by:
Designing ongoing digital engagement strategies for target account lists
Ensuring priority accounts are consistently exposed to:
Relevant messaging
Proof points
insights and content
Supporting sellers with structured, repeatable account engagement approaches
5. Create Early-Stage Digital Engagement Pathways
Develop simple, scalable digital entry points that enable customers to engage earlier, such as:
Assessments
Guided decision tools
Content-based entry experiences
Ensure alignment between:
Offering design
Customer journey
Marketing activation
6. Own End-to-End Campaign Execution (Doer Mindset - Strategic design + hands-on execution)
Consistent with your existing expectations:
Develop messaging, campaign assets, and execution plans
Build and manage structured work plans and timelines
Drive initiatives forward independently
Remove roadblocks and maintain momentum
7. Align Marketing, Sales Enablement, and Offerings
Ensure consistency between:
What we build (offerings)
How we message it (marketing)
How sellers position and sell it (enablement)
Develop:
Sales playbooks
Campaign messaging frameworks
Executive and customer-facing materials
8. Performance Tracking & Continuous Optimization
Define and track:
Pipeline influence and impact
Engagement by channel
Campaign effectiveness by tactic
Conversion across the customer journey
Continuously refine:
Messaging
campaign structure
channel mix
What We Look For
Required
5–10+ years across solution development, product/offering management, and/or B2B marketing
Experience defining:
ICPs
segmentation
value propositions
Proven ability to:
design campaigns
manage complex workstreams
drive execution across functions
Strong ability to operate as both:
strategic thinker
hands-on executor
Preferred
Strong candidates will have demonstrated experience building modern B2B marketing systems, including:
Multi-channel campaign development (email + social + content + web)
Account-based marketing (beyond deal-stage)
Content strategy and scaling (reuse, amplification, systems)
Digital demand generation and nurturing
Experience aligning marketing to vertical strategies and ICP-driven targeting
Ability to operate in environments where:
priorities shift
outputs must scale without adding headcount
Familiarity with agile / sprint-based execution
Who we are
Johnson Controls is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/tomorrowneedsyou.
HIRING SALARY RANGE: $100,100 - $ 133,600 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the
Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
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