MarCom Director - Performance Marketing

In this position, you’ll guide the direction of paid media and content strategy, ensuring that storytelling, brand messaging, and performance are seamlessly aligned to deliver measurable impact. Collaborates with creative, brand, analytics, Studios, and Editorial teams to ensure alignment between storytelling and paid media strategy. Knowledge of full-funnel performance marketing strategies, including brand awareness, audience engagement, and paid media campaign planning across digital and traditional channels. Knowledge of video marketing strategy, digital content distribution, and audience engagement metrics related to storytelling performance. Skill in developing and leading strategic paid media and brand awareness campaigns that align with institutional priorities and storytelling objectives.