June 26, 2025

Market Mentors is hiring : Digital Advertising Specialist in Springfield

Mediabistro Springfield, Massachusetts

Are you a digital advertising specialist with a broad range of skills, including SEM, paid search, digital display, social media advertising, and SEO? We are a dynamic and growing advertising agency with a fun and hard-working culture. • Facilitate digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other social platforms, as well as re-targeting and display • Develop digital proposals and SEO strategy presentations • Manage digital advertising budgets • Continuously improve tracking, reporting, and profitability of the SEO and SEM efforts • Research and develop SEO / SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings • Manage the build of landing pages for each digital campaign • Assure Google Analytics and Google Ads are linked for reporting • Maintain expertise in social media, digital and SEO trends, and best practices • Maintain expertise in digital and social media, SEM and SEO trends, and best practices • Bachelors degree in advertising, marketing, business, communications, or related field • Minimum of 3 years of SEM experience • Google AdWords Certification (preferred) • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) • Great presentation skills • Proficiency in all digital media executions • Solid organizational and communication skills • Ability to manage and maintain multiple ongoing projects simultaneously and meet strict deadlines • Skill to develop rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts • Strong verbal and written communications skills, including meeting facilitation and presentations • Ability to work independently and cooperatively with a team in a creative and fun working environment • Understanding of agency capabilities, vision, and mission • Use of agency resources / tools appropriately and efficiently Market Mentors is a full-service marketing agency.

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