Market Research Analysts and Marketing Specialists

Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. • Measure the effectiveness of marketing, advertising, and communications programs and strategies. • Forecast and track marketing and sales trends, analyzing collected data.