Marketer, Digital Marketing

Position: Performance Marketer Work With U.S. Oceans is an outsourcing firm pairing the best talent in Sri Lanka with CEOs, Founders, and Executives in the U.S. Responsibilities • Develop and execute performance marketing strategies to drive customer acquisition, engagement, and retention • Identify and prioritize key performance marketing channels, including PPC, display advertising, and affiliate marketing • Plan, launch, and manage performance marketing campaigns across various paid channels • Conduct keyword research, audience targeting, ad creation, and bid management • Optimize campaigns continuously to improve key performance metrics (CPC, CTR, CPA, ROAS, etc.) • Track, analyze, and report on campaign performance using analytics tools • Develop and maintain dashboards to monitor KPIs and provide actionable insights • Conduct A / B testing and multivariate testing to optimize ad creatives, landing pages, and conversion funnels • Monitor spend and performance daily to ensure campaigns stay within budget and deliver expected results • Make data-driven decisions to reallocate budget as needed to optimize performance • Collaborate with the web development team to optimize landing pages and conversion paths • Utilize heatmaps and user feedback to identify areas for improvement #J-18808-Ljbffr

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