Marketer, Digital Marketing

Position: Performance Marketer Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local governments, federal agencies, and private‑sector institutions address society’s challenges with unprecedented speed and accuracy. As Performance Marketing Lead, you will build Peregrine’s performance marketing function from the ground up, owning everything from foundational tracking and measurement to campaign execution, experimentation, and optimization. In this role, you will Contribute to ad copy, creative (in collaboration with our in‑house Design team), and landing page creation Instrument and manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, reporting, experimentation (incrementally and lift testing), and full‑funnel performance metrics used to guide investment decisions Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats, managing performance from awareness through expansion Serve as the in‑house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth marketing to support segment‑level revenue goals Build and deploy AI‑native systems to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysis Contribute to SEO/AEO/GEO strategy Direct experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in a B2B/B2G context Demonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect data Deep expertise in channel evaluation and optimization, including building cross‑channel dashboards and performance management workflows Hands‑on experience designing and executing incrementality or causal measurement frameworks (e.g., lift tests, geo‑tests, structured experimentation) Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaigns Proven use of AI‑native workflows to evolve performance marketing execution (e.g., creative iteration, testing velocity, personalization, automation, insight generation) Working knowledge of MAPs, CRMs, and modern BI / analytics tools Experience working with or at an AI‑native or…