Marketer + Google Ads and Analytics Leader

### Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

**We hire people based upon the H's:**

* Happy - a zest for life and desire to delight our clients
* Humble - no egos allowed. ever.
* Hungry - will want to change the world
* Honest - always do what you say you're gonna do

**Offshore firms and recruiters DO NOT APPLY.**

### Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs

* Must be an exceptional writer and communicator
* Marketing strategist with a Conversion Rate Optimization (CRO) mindset
* SEM management includes:
+ Conducting keyword research
+ Creating campaigns and monitoring performance
+ Managing campaign budgets
+ Performing  A/B testing and audits
+ Continually optimize campaigns and landing pages
* SEO management includes:
+ Understanding personas to better target identified audiences
+ Creating keyword and linking strategies
+ Optimizing meta descriptions
+ Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
+ Providing recommendations to content writers to drive SEO content creation
* Analytics management includes:
+ Analyzing data and provide evidence-based recommendations
+ Correlating performance metrics against digital marketing KPIs
+ Identifying deficiencies and implement solutions in a timely manner
+ Presenting data in a meaningful way
* Suggest improvements for process and productivity optimization
* Work with content writers, web developers and marketing teams to properly implement best practices
* Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

### Qualifications

* Experience with and capacity to quickly learn and utilize the following tools:

+ Google Ads
+ Google Search Console
+ Google Tag Manager
+ Google Tag Manager Debugger
+ Google Tag Assistant
+ Google Analytics
+ Google Looker Studio
+ Google Optimize
+ Google Data Studio
+ Google Keyword Planner
+ Google Structured Data Testing Tool
+ Hotjar/CrazyEgg/MouseFlow/etc.
+ Moz/AHREFs/etc.
+ Screaming Frog
+ SpyFu/SEMRush
+ HubSpot
+ Schema MarkUp Generator
+ Yoast
* Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
* Possess excellent time management skills
* Have a sense of ownership and pride in performances and its impact on company’s success
* Ability to collaborate effectively
* Ability to proactively communicate
* Experience in developing and executing marketing strategies
* Knowledge of online lead generation and content strategy
* Strong analytical skills with the ability to interpret data and trends
* Expertise in branding and social media marketing
* Excellent communication and organizational skills
* Ability to work independently and in a team environment
* Experience in user experience design and HCI is a plus
* Bachelor's degree in Marketing, Business, or related field is a plus

### Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1

**Offshore firms and recruiters DO NOT APPLY.**