Marketing

The Marketing/Community Relations Director leads the organization’s **marketing and sales activities**. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Responsibilities

* Direct daily marketing operations and implement marketing and sales initiatives.
* Develop marketing plans and promotional strategies to meet budgeted volume goals.
* Recruit, orient, supervise, and manage the marketing/sales team.
* Establish and maintain relationships with **referral sources, customers, community partners, and payers**.
* Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
* Ensure marketing staff comply with requirements concerning **anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials**.
* Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
* Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
* Strengthen perceptions of Best Home Health Providers Inc as a **high-quality service provider**.
* Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
* Monitor and report the **cost-effectiveness of marketing efforts**.

**Requirements**

The position requires a **Bachelor’s degree in Marketing, Business Administration, or a related field**, with a Master’s degree preferred. Candidates should have at least **three years of healthcare marketing management experience**, preferably involving home care operations; at least one year of sales experience is preferred.

Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requires **autonomy, organization, assertiveness, flexibility, and cooperation**.

**Benefits**

* Generous PTO Policy
* Wellness Days
* Paid Sick Days
* Paid Bereavement Leave
* Skills Training & Development
* Company Social Events
* Referral Bonus
* 401(k) With A Company Match
* Health Insurance (Medical, Dental, and Vision Options)
* FSA