Marketing

NEWaukee is seeking two marketing professionals to join their team! What You'll Do: • Develop and implement digital marketing campaigns, including paid social media, Google/PPC, and programmatic • Manage traditional marketing campaigns, such as radio, out-of-home, TV, and sponsorships • Set up A/B tests, monitor performance on an ongoing basis, and optimize campaigns for performance • Source and manage communication with third-party marketing vendors and partners • Communicate detailed plans for NEWaukee's graphic designer, videographer, photographer, and other NEWaukee staff, to support the creation of copywriting and visual assets needed for the tasks outlined above • Act as a consultant including tracking project hours, budgets, and analytics. Qualifications: • Proven track record of managing budgets, creating effective paid marketing campaigns across channels, and optimizing for results • Strong understanding of traditional, programmatic, and digital advertising • Exceptional communication and presentation skills, capable of effectively articulating ideas and strategies • Demonstrable experience with marketing data analytics and tools, such as Looker Studio, GA4 and/or Google Tag Manager, and a propensity for data-driven decision-making • Solid computer skills, including Google Sheets and/or Microsoft Excel with an understanding of creation equations for tracking budgets and other data points • Strong mix of creative and analytical skills, with a propensity for data-driven decision-making • Comfortable with a fast-pace environment, with the ability to pivot tasks and strategies quickly • Demonstrated ability to learn quickly, adapt to new contexts and work environments, and be open to feedback and continuous improvement • Support on-site at NEWaukee and its client's events. Qualifications: • Proficient in using social media platforms (Instagram, Facebook, LinkedIn, TikTok) with a proven track record of creating engaging content • Strong writing and editing skills, with a keen eye for detail • Experience in photography, video production and editing (or even a great personal Instagram or Tiktok!)