Marketing

Playwire is a full-service digital innovation partner specializing in online advertising and proprietary technologies to elevate publishing brands. As we continue our rapid expansion, we are seeking a skilled Senior Marketing Manager with deep B2B SaaS marketing expertise to own and optimize the full marketing funnel — from awareness to acquisition to handoff to Sales. Own paid and organic channel performance (Linked In, Google Ads, SEO, etc.). • Marketing Tech Stack:Manage and optimize the use of tools like Hub Spot, Google Analytics, Linked In Campaign Manager, and others. Requirements: (Qualifications) • 5–8 years of B2B marketing experience, with at least 3 years in a SaaS environment • Demonstrated success in developing and executing full-funnel marketing strategies that generate leads, nurture prospects, and drive revenue • Proven track record of owning or heavily contributing to user acquisition programs, including paid media, SEO, content, and email marketing • Strong command of demand generation best practices across multiple channels (paid, organic, events, etc.)