Marketing Account Executive

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Account Executive is responsible for managing and coordinating agency resources to ensure that account needs are met. He/she acts as the daily internal contact and ensures that all projects for which he/she is responsible are completed on time, on specification, within scope, and on budget, while providing completed planning and documentation. The Account Executive ensures that support, information, and knowledge needed from the competencies are provided.

MAIN RESPONSIBILITIES

Serve as internal contact for account needs; fulfill daily client and internal team requests and ensure all projects assigned are executed to planCoordinate with other team members to monitor ongoing progress, makes adjustments when required, proactively identifies project issues/problems, assists in issue/problem resolution, and provides updatesKeep account team updated on the status of account activities; produces communication materials (contact and status reports, etc.) for both internal and external teamsGather database-related work specifications from client and/or team members; provides concise and appropriate written specifications on inputs, outputs, internal processes, and quality assurance measures to the appropriate functional groupsBuild and maintain a thorough understanding of the client’s business and competitive environment; routinely contributes to competitive tracking projectsDevelop a positive and partnering relationship with all team membersOversee the accuracy and quality of agency product; assists with quality assurance and provides final sanity check for project deliverablesTrack and reconciles costs posted to the billing system and handles revenue forecasting at the project levelSchedule and lead project status meetings, including preparation of meeting agendas and documenting statusAssist with building a positive cultureDevelop and maintains proficiency with Targetbase tools and processes

EXPERIENCE & EDUCATION

Minimum of 1 year of professional experienceStrong preference for candidates with prior experience in marketing/advertising agency, professional services firm or in-house digital marketing team (internships count!!)Bachelor’s Degree in Marketing, Communications, or Business Administration

KNOWLEDGE & ABILITY

Excellent attention to detailStrong organizational skills; demonstrated ability to multitask and set prioritiesAptitude for relationship development and desire for client facing responsibilityStrong interpersonal skillsAble to write and communicate effectivelyProactive approach to problem-solving abilityEnthusiasm about direct-to-consumer marketingInterest in the creative and production processGeneral understanding of customer experience principlesExposure/interest in relational database/CRM technology highly preferredUnderstanding of the creative and production process requiredProficient in MS Office: Outlook, Excel, Word, PowerPointExperience supporting presentation layout/design design

POSITION REQUIREMENTS

Overtime as necessaryTravel as necessary

We work a hybrid schedule 3 days in office and 2 days working from home. Candidates must local to the Raleigh-Durham area and willing to be onsite in the Raleigh office 3 days a week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.