Marketing Account Manager at Pinckney Hugo Group Syracuse, NY

If you're looking to grow a career in marketing and advertising, PHG is a pretty great place to do it. In your role as an Account Manager, you'll help define marketing plans, advertising objectives, campaigns and budgets by consulting and directing agency clients. Responsibilities Initiates, schedules and expedites agency work in an effective and timely manner Coordinates the planning and execution of advertising activities, including traffic responsibilities, for clients Guides day-to-day development of advertising activities within approved plans; ensures that progressive stages are approved with adequate time to meet schedules Defines marketing plans, advertising objectives, campaigns and budgets by consulting and directing agency clients Takes a leadership role in brand strategy and creative development Coordinates with media, creative, production and the account team on the recommendations for the advertising campaign to be used Consults with creative, media and fellow team members to communicate client objectives and to develop alternative strategic solutions Submits ideas and cost estimates to client for approval Coordinates the development of the evaluation and analysis of advertising activities May negotiate proposal and budget with client, making modifications as necessary and arranging for contract signing Maintains confidentiality while working closely with client regarding all aspects of campaign Serves as liaison between client, production team and creative group as well as business units Reviews and approves client billing Uses market research information to evaluate, adjust and redirect campaign Generates leads and new revenue streams Maintains professional growth and development by continuously seeking to expand knowledge about industry trends and provides insight regarding product development Ideal Experience Bachelor's degree in advertising, marketing, business or related degree required 2+ years of account management experience required Strong understanding of advertising and marketing disciplines, advertising and sales promotion programs, media advertising, direct mail, trade shows, public relations, point-of-purchase and online advertising strategies Ideal Skills/Qualifications Computer proficiency including word processing, data entry, spreadsheets and generating reports using standard software applications Ability to communicate effectively, both orally and in writing Ability to read, write, analyze and interpret general business periodicals and professional journals Ability to write reports and business correspondence Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public Ability to analyze and solve problems Excellent organizational skills Excellent attention to detail Ability to work independently and as part of a team is a must At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be.