Marketing Account Manager

This role serves as the primary point of contact for assigned clients, works closely with internal teams to ensure projects are delivered on time and within budget, and provides strategic guidance to help clients achieve their marketing goals. Serves as the primary day-to-day point of contact for integrated marketing communications accountsManages day-to-day client communication and ensures alignment across all initiativesBuilds and maintains long-term client relationships based on trust and performanceIdentifies new opportunities for additional work, campaigns, or expanded servicesProvides project direction to Account Coordinator(s) and/or Intern(s) regarding projects they are managing on their assigned client accounts Provides direction on media/channel strategy approach, content strategy and campaign developmentCollaborates with Media Strategist, Media Coordinator and Traffic Manager to guide media team planning, strategy and executionRecommends and evaluates new marketing channels and tactics based on client goalsIdentifies opportunities to expand campaigns across digital, social, media, PR, and other channelsAssesses performance and adjusts strategies to improve results and reachWorks with Media, Traffic and Creative teams to set and monitor campaign ad deadlines to ensure campaign goals are being met Provides direction to Social Media Manager on social media strategy and execution for assigned clientsReviews content plans, messaging, and posting schedulesEnsures social content aligns with brand voice, campaign goals, and overall strategyMonitors activity and provides direction for adjustments as needed to ensure campaign goals are being met Supports promotion of the agency’s brand, capabilities, and cultureAssists with agency business development projects