Marketing Administrator

Two Point Conversions, Inc. is a pioneering leader in data and image conversions, serving the pharmacy and healthcare industries with the highest accuracy and minimal business disruption. Since 1990, the company has provided innovative solutions, including the proprietary ACERT™ system, which streamlines data migration and archiving for pharmacies and hospitals. ACERT™ enables secure, efficient access to archived data while reducing costs associated with maintaining legacy systems. Trusted by thousands of pharmacies, Two Point Conversions, Inc. is dedicated to making data management seamless, economical, and secure.Position Overview The Marketing Administrator provides tactical execution support across digital marketing operations to ensure consistent content publishing, campaign deployment, and website maintenance.This role is designed to support the Director of Marketing & HIT Strategy & Growth by owning day-to-day marketing execution tasks, enabling strategic focus on growth initiatives, executive-level reporting, sales alignment, and HIT expansion efforts.The ideal candidate is highly organized, process-driven, detail-oriented, and comfortable working within established marketing systems and workflows.Primary Objective of the RoleSuccessfully transition approximately 25% of tactical marketing operationsAllow Marketing Director to reclaim 10–15+ hours per week for strategic growth initiativesMaintain operational excellence and brand consistency across digital channelsCore Responsibilities 1. Social Media Execution & SchedulingSchedule and publish approved content across Linked In and other platformsMaintain marketing content calendarFormat posts for optimal presentation and taggingMonitor basic engagement and elevate insights as needed2. Website Maintenance & CMS ManagementUpload and format blog articles, white papers, case studies, and landing pagesUpdate website copy and resources as directedMonitor for formatting issues, outdated content, and broken links3. Content Publishing & Asset ManagementPrepare and publish:White papersExecutive PDFsMaintain an organized digital asset libraryEnsure brand formatting consistency across all materials4. Email Marketing Deployment (Hub Spot)Build and schedule marketing emails using approved templatesTest links, personalization tokens, and automation workflowsSupport list segmentation and uploadPull performance metrics (open rate, CTR, bounce rate)Assist in workflow QA and deployment readiness5. Marketing Operations & Reporting SupportPull recurring reports from Hub Spot and social platformsAssist in compiling monthly dashboardsDocument marketing processes and SOP updatesRequired Qualifications 1–3 years of experience in marketing coordination or digital marketing supportExperience with Hub SpotFamiliarity with CMS systems (Word Press)Strong attention to detail and formatting consistencyBasic understanding of SEO principlesHighly organized and process-orientedPreferred Qualifications B2B marketing experienceHealthcare, health IT, or technology marketing exposureExperience working within documented workflows and structured processesComfort operating in a growth-focused organizationKey Performance Indicators (KPIs)On-time publishing of 100% assigned contentWebsite updates completed within 48 hours of request Successful transition of tactical responsibilities#J-18808-Ljbffr