Marketing & Advertising Coordinator — SL:54

Marketing & Advertising Coordinator — SL:54

Company: SL:54
Position: Marketing & Advertising Coordinator

About SL:54

SL:54 is a rapidly growing boutique fitness brand with multiple locations throughout Long Island and Queens. As we continue to expand, we are looking for a Marketing & Advertising Coordinator to help drive brand awareness, client acquisition, membership growth, and the successful launch and growth of our studio locations.

This is not a social media management position. SL:54 already has a dedicated Social Media Coordinator. This role will focus primarily on marketing strategy, advertising, lead generation, promotions, local marketing, and campaign performance.

What You'll Do: Advertising & Paid Marketing

Plan, coordinate, and help manage paid advertising campaigns for SL:54.
Assist with Meta advertising across Facebook and Instagram, including campaign planning, audience targeting, promotions, and performance monitoring.
Assist with Google Ads and search marketing to increase visibility and generate qualified leads.
Develop advertising strategies for individual studio locations based on their market, demographics, and business needs.
Coordinate advertising for new studio openings, membership launches, introductory offers, seasonal promotions, and special campaigns.
Research new advertising opportunities across digital and traditional channels.
Monitor advertising spend and help ensure marketing dollars are being allocated effectively.
Track key metrics including leads, bookings, conversions, cost per lead, customer acquisition cost, and return on advertising spend.

Marketing Strategy & Campaigns

Help develop and execute marketing campaigns designed to drive new client acquisition, membership sales, retention, and re-engagement.
Create marketing plans for promotions, class packages, memberships, introductory offers, and new services.
Develop location-specific strategies based on the needs of each SL:54 studio.
Coordinate campaign timelines, promotional messaging, offers, landing pages, and advertising materials.
Analyze campaign results and recommend adjustments based on performance.
Identify opportunities to improve client conversion from first visit to recurring membership.
Help develop strategies for reaching former clients and leads who have not yet converted.

Local Marketing & Brand Awareness

Identify advertising opportunities within the communities surrounding each SL:54 location.
Research and coordinate local print advertising, direct mail, community publications, signage, sponsorships, local directories, and other advertising opportunities.
Develop strategies to increase awareness within targeted neighborhoods and demographics.
Build relationships with complementary local businesses for referral and cross-promotional opportunities.
Identify potential corporate partnerships, residential partnerships, schools, healthcare organizations, community groups, and other organizations that could introduce new clients to SL:54.
Assist with marketing plans for grand openings, new-location launches, and major studio initiatives.

Email, SMS & Client Marketing

Help develop strategic email and SMS campaigns for promotions, launches, lead follow-up, and client re-engagement.
Segment client and lead audiences to ensure campaigns are targeted appropriately.
Coordinate marketing communications around memberships, introductory offers, seasonal promotions, and studio announcements.
Track campaign engagement and conversion.
Develop strategies for improving conversion of leads and introductory-offer clients into recurring members.

Marketing Analytics

Regularly review marketing and advertising performance.
Track where new clients are coming from and which campaigns generate the strongest results.
Monitor metrics such as:
Leads generated
Cost per lead
Intro offer purchases
First-time client bookings
Membership conversions
Cost per acquisition
Return on advertising spend
Campaign revenue
Provide regular reporting and recommendations to ownership.
Use data to determine which campaigns should be increased, adjusted, or discontinued.

Brand & Studio Support

Work closely with SL:54 ownership and studio managers to understand the marketing needs of each location.
Coordinate marketing materials including flyers, postcards, signage, promotional materials, referral cards, QR codes, and advertisements.
Ensure advertising and marketing materials consistently reflect the SL:54 brand.
Collaborate with our Social Media Coordinator when campaigns require supporting social media content.
Coordinate with outside vendors, designers, printers, advertising platforms, and marketing partners as needed.

We're Looking for Someone Who Is

Marketing-minded and results-driven, not simply focused on posting content.
Able to understand the difference between brand awareness and marketing that directly drives revenue.
Analytical and comfortable reviewing campaign performance and marketing data.
Creative when developing promotions, campaigns, partnerships, and advertising strategies.
Extremely organized and capable of managing campaigns across multiple studio locations.
Proactive and constantly looking for new ways to bring qualified clients into the studios.
Comfortable managing multiple projects, campaigns, deadlines, and vendors at once.
A strong communicator with excellent attention to detail.
Able to work independently while collaborating closely with ownership and the SL:54 management team.

Preferred Qualifications

1–3+ years of experience in marketing, advertising, digital marketing, growth marketing, or a related field.
Experience with Meta Ads Manager strongly preferred.
Experience with Google Ads preferred.
Experience developing and tracking paid advertising campaigns.
Familiarity with email and SMS marketing.
Experience with lead generation and customer acquisition.
Understanding of marketing analytics, conversion rates, cost per lead, customer acquisition cost, and ROAS.
Experience with Canva or other basic design platforms is helpful.
Experience marketing a multi-location business is a plus.
Experience within fitness, wellness, beauty, hospitality, or another consumer-facing business is preferred.

Schedule

This position will include a combination of marketing planning, campaign management, advertising coordination, reporting, and occasional in-person visits to SL:54 locations.

Some local travel may be required between locations for meetings, launches, partnerships, and marketing initiatives.

Why Join SL:54?

SL:54 is growing quickly, creating an opportunity for the right person to have a meaningful impact on how we expand our brand and acquire new clients.

Rather than simply maintaining an established marketing program, this person will have the opportunity to help build and refine SL:54's marketing strategy as the company grows into new markets and locations.

We're looking for someone who wants to see the measurable results of their work — from an advertising campaign generating new leads to a new studio developing a strong membership base.

To Apply

Please submit your resume along with a brief summary of your relevant marketing and advertising experience.

If applicable, please include examples of:

Paid advertising campaigns you have managed or assisted with.
Marketing campaigns that generated measurable leads or sales.
Experience with Meta Ads, Google Ads, email marketing, or lead generation.
Experience marketing fitness, wellness, hospitality, beauty, or another consumer-facing brand.

Please also tell us 2–3 marketing or advertising strategies you would consider using to attract new clients to a boutique fitness studio.

Pay: $53,914.37 - $64,929.13 per year

Benefits:

Flexible schedule

Work Location: In person