Marketing Advertising Group Director

In this role, you will Make a Difference by translating business goals into powerful, integrated marketing that moves the brand forward across general and Hispanic‑target audiences. Day-to-Day Ingredients — Responsibilities As a Marketing Advertising Group Director, you will: Define and lead integrated advertising and creative strategies across all audiences and channels Shape enterprise marketing strategies that strengthen brand perception and drive growth Oversee media strategy, planning, and investment to maximize reach, efficiency, and ROI Establish creative governance and brand standards across agencies and internal teams Lead agency and supplier partnerships to deliver high‑quality, innovative work Own the annual marketing calendar, ensuring on‑time campaign execution and delivery Align cross‑functional teams around priorities, messaging, and strategic initiatives Manage marketing budgets with strong financial stewardship and performance focus Lead, coach, and develop high‑performing teams through clear expectations and feedback The Sauce — Pay & Perks As a Marketing Advertising Group Director, you will receive: Competitive Weekly Pay Bonus Program that scales up to 2.5X payout potential based on company results 5 weeks PTO Flex Weeks Paid Corporate Holidays Paid Parental Leave* 401(k) match $1/$1 up to 4% Competitive Medical, Dental and Vision Benefits* Short-term and Long-term Disability Benefits* Opportunities for Career Development and Growth Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance Wireless Service Discounts Computer & Software Discounts Fitness / Gym Discounts Awards and recognition for all you do Retirement Celebration Program What You Bring to the Table — Required Experience As a Marketing Advertising Group Director, you must have: Extensive experience leading enterprise advertising, brand, or integrated marketing strategy Proven success overseeing creative development and media planning at scale Strong leadership experience managing teams, agencies, and cross‑functional partners Deep understanding of brand management and customer‑centric marketing Experience owning budgets and optimizing marketing investments for impact Bachelor’s degree or equivalent combination of education and experience Flexibility to work full‑time with occasional extended hours and travel as needed Extra Toppings — Desired Experience As a Marketing Advertising Group Director, we prefer you to have: Experience marketing to diverse or multicultural audiences, including Hispanic markets Background in large, matrixed or enterprise organizations Expertise balancing performance marketing with long‑term brand building A track record of driving innovation while maintaining brand consistency Strong executive communication and storytelling skills Where & How You’ll Work This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities. Candidates must reside within commuting distance of the San Antonio Home Office. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

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