Marketing ​/ Advertising ​/ PR, Marketing Manager, Marketing Strategy

This position will own the end-to-end customer journey post-acquisition-driving repeat purchase behavior, deepening brand affinity, and maximizing customer lifetime value (CLV) across e-commerce, retail stores, and emerging channels. PRINCIPAL ACCOUNTABILITIES : * Lifecycle & CRM Strategy * Develop and execute a comprehensive, omnichannel lifecycle marketing strategy spanning email, SMS/MMS, push notifications, direct mail, and clienteling programs. * Retention Performance Management * Partner with the Analytics team and external agencies to define and measure retention KPIS, including customer retention rate, repeat purchase rate, CLV, email/SMS revenue contribution, loyalty program ROI, and churn rate. SUPERVISORY RESPONSIBILITIES: This position will have direct reports and additionally, will manage vendor relationships for lifecycle marketing initiatives and programs. * 10+ years of experience in CRM, lifecycle marketing, retention, or loyalty marketing.