Join our team at POLYWOOD, the leading brand of sustainable outdoor furniture... VP of Media at POLYWOOD plays a critical role in driving ecommerce channel growth through enhancing the brand's performance marketing strategy. The VP of Media will spearhead the evolution and execution of paid, earned, and owned media strategies to elevate the POLYWOOD brand across digital platforms. Responsibilities: • Drive Business Growth: Develop and implement innovative data-driven strategies to achieve and exceed ecommerce growth targets • Budget Planning & Management: Ownership in developing and managing advertising and marketing budgets • Organizational Leadership: Lead the Digital Marketing Team with a focus on fostering a culture of continuous improvement, innovation, and excellence. • Agency Management: Collaborate effectively with external agencies to drive continuous improvement of media strategy and execution.
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