Marketing ​/ Advertising ​/ PR, Marketing Strategy, Marketing Management

Position: Full time Peoplr is seeking a proactive, ownership-minded Senior Brand Marketing Manager for our client, Cabana Life, an established, founder-ledapparel brand. This job is ideal for candidates who bring fresh thinking,strong judgment, and the ability to think strategically while regularly rollingup their sleeves to make great work happen. The Senior Brand Marketing Manageris a full-time, regular role. The chosen candidate will work hybrid fromcompany headquarters in Jacksonville Beach, FL. Occasional travel within thestate of Florida will be required for photoshoots (less than 25%).What You’ll Do (Key Responsibilities)As a Senior Brand Marketing Manager, you will…Leadbrand strategy and messaging, developing a clear and differentiated brand voicewhile creating compelling campaigns, product stories, and customer communications across all channelsOwnthe customer journey and lifecycle strategy, driving acquisition, conversion,retention, loyalty, and customer lifetime value through targeted messaging,storytelling, and content experiencesLeveragecustomer insights and performance data to identify opportunities, test new approaches, and translate learnings into stronger marketing campaigns, creative direction, and business growthProvide creative and content leadership across paid, owned, and earned channels, ensuringa consistent, high-quality brand experience and effective collaboration with agencies, creators, and partnersPartner closely with ecommerce and cross-functional teams to connect brand strategy with commercial outcomes, balancing big-picture leadership with hands-on execution to deliver impactful campaigns and measurable resultsDeep understanding of customer motivations, behaviors, and purchase drivers; strongcuriosity about why customers buy and what builds long-term loyaltyAbilityto develop and scale compelling brand and product narratives that translateconsistently across paid, owned, and earned channels (e.g., paid ads, organic social, UGC, email/SMS, website, product launches, postcards/direct mail)Strong understanding of customer segmentation and the full customer journey from acquisition through repeat purchaseCommercially minded; uses customer insights and performance data to form hypotheses, test ideas, and improve brand and marketing resultsEntrepreneurialand resourceful; spots opportunities, takes initiative, and finds practicalways to make progress without waiting for a detailed playbookStrong understanding of how brand marketing, product strategy, merchandising,ecommerce, and performance marketing work together to drive business resultsDemonstrated success partnering cross-functionally with leadership to align priorities anddrive executionComfortablebalancing strategic thinking with hands-on execution in a fast-paced, evolvingbusiness, and willing to respectfully challenge conventional thinkingBachelor’sdegreePreferred Qualifications Graduate degreeCertification sand/or hands‑on experience with Klaviyo, Triple Whale, ShopifyExperience in apparel, fashion, beauty, lifestyle, or another highlyvisual consumer categoryAbout Cabana LifeCabana Life is a 20-year-old sun-protective lifestyle brand known for UPF 50+ clothing that makes sun protection feel effortless,flattering, and fun. As we enter our next stage of growth, we're looking for astrong brand marketer who can deeply understand our customer, sharpen how wetell our story, and translate brand strategy into compelling messaging across every customer touchpoint. We're a lean, entrepreneurial company with a collaborative,high-performing culture where team members challenge and support one another,celebrate wins, and continuously strive for excellence.About PeoplrPeoplr is a national Human Resources consulting firm that delivers fractional HR solutions, recruiting services, and outplacement/career coaching services. Check us out at .Peoplr is proud to be an Equal Opportunity Employer. All job applicants will receive consideration for employment. We do not discriminate based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, other non-merit-based factors, orany other characteristic protected by federal, state, or local laws.Peoplr is committed to providing equal opportunity and reasonable accommodation for people with disabilities. Accommodation for applicants with disabilities is available upon request inconnection with the recruitment process. If you require a…