Overview The Marketing / Advertising Science Lead (*client-facing*) serves as the primary measurement and analytics partner for advertisers. This is a hybrid role based in New York, NY. Schedule: Regular day hours Bachelor’s degree in a quantitative, business, or related field, or equivalent experience.5+ years of experience in advanced analytics, ads measurement, or marketing science within a tech company, media agency, consulting firm, advertiser, or research organization.Strong expertise in ads efficacy measurement, including one or more of the following: conversion lift, brand lift, web direct response, MMPs, SKAN, or econometric modeling.Hands-on experience designing and executing conversion lift studies.Advanced knowledge of applied statistics, including sampling, causal modeling, time-series analysis, and data mining techniques.Proficiency in SQL, R, Python, or similar analytical tools, with experience using data science tooling to access, analyze, and communicate insights.Strong analytical structuring and problem-solving skills with the ability to generate actionable recommendations.Clear and concise communicator comfortable presenting to senior stakeholders.Understanding of the digital advertising and measurement ecosystem, including vertical-specific advertiser needs.Experience working cross-functionally with Product, Marketing, and Engineering teams.Advanced degree in business, mathematics, economics, engineering, or a related field preferred.
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