This hybrid role focuses on driving measurement and insights for ads on apps, including On-Demand and Gaming segments. • Design and execute experimental plans to optimize ad performance and demonstrate impact through causal analysis. • Collaborate with product and engineering teams to support the development, testing, and adoption of new measurement tools. • Analyze ad performance data comprehensively to identify key drivers and provide strategic recommendations for performance improvement. Marketing / Advertising Science Lead Qualifications: • Bachelor's degree in a quantitative or business-related field or equivalent experience.
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