Aug. 30, 2024

Marketing Advisor, DTC Advertising & Sales Support (Medicare PDP) - Hybrid

The Cigna Group Philadelphia, Pennsylvania

• Develop sales collateral for printed sales kit and broker support materials • Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation • Understand the organization’s business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively • Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for innovation and optimization. • Consistently collaborate with team members, agency partners and other matrix partners to foster, facilitate and deliver great work that is on strategy, on time and within budget • Exemplify problem-solving skills, uses a sound system of judgement to thoroughly analyze various options before making a decision • Strong communication and presentation skills a must • Direct response and digital media experience • Medicare or healthcare compliance experience • Leadership skills imperative Qualifications should include • Experience with integrated marketing background and is fluent in digital, interactive, earned media, paid media and creative execution. • Bachelor's degree in Marketing, Advertising, Communications or Business Administration or equivalent work experience. If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. Please note that you must meet our posting guidelines to be eligible for consideration.

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