Responsibilities • Partner to provide the strategic direction and management of digital acquisition marketing initiatives to ensure that priorities are set and executed to advance the company’s goals. • Develop sales collateral for printed sales kit and broker support materials • Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation • Understand the organization’s business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively • Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for innovation and optimization. Qualifications Should Include • Experience with integrated marketing background and is fluent in digital, interactive, earned media, paid media and creative execution. • Bachelor's degree in Marketing, Advertising, Communications or Business Administration or equivalent work experience. Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life.
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