May 5, 2024

Marketing Advisor, DTC Advertising & Media (Medicare Advantage) ...

The Cigna Group Minneapolis, Minnesota

• Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation • Understand the organization’s business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively • Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for innovation and optimization. Qualifications Should Include • Experience with integrated marketing background and is fluent in digital, interactive, earned media, paid media and creative execution. • Minimum of 5+ years of advertising, communications or marketing experience. • Bachelor's degree in Marketing, Advertising, Communications or Business Administration or equivalent work experience. Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life.

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