May 28, 2026

Marketing Analyst

GamblingCareers.com Lansing, Michigan

The results of your work will allow us to streamline our reporting operations and enable the generation of new insights that will allow us to transform our Analytics & Insights efforts to support business strategy, as well as marketing and operations. Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisionsAnalyze and benchmark performance across multiple channels and platforms, and provide recommendations for areas of future growthAnalyze CRM bonus campaign performance and provide recommendations for the generation of new campaignsPerform industry monitoring and reporting to keep the management team well informed of interactive market trends and innovationsElicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are deliveredAttend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas, and provide support when necessaryAttend training and conferences as necessary to build knowledge and refine skillsCoordinate projects or requirement elicitation between the Lottery and vendors, when assigned To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. At this time, we are unable to sponsor work visas for this position.

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