Marketing Analyst - Digital

Major Responsibilities: • Manage data collection and quality assurance for digital channels and web properties • Work with the business to understand needs for analysis and translate into data and modelling requirements • Develop and maintain reports and conduct analysis of site performance • Address and deliver ad hoc reporting and analysis requests from product owners • Develop strong data visualizations to effectively communicate data and insights, and findings including business context • Make recommendations and give expert advice to management based on analysis of data • Work with Sr. Manager of Marketing and Analytics and outside marketing partners and vendors to identify new opportunities and best practices • Maintain a deep understanding of performance of our web properties from various marketing channels like paid search, organic search, programmatic display, and social by utilizing web analytics, internal, and 3 rd party tools • Other projects as assigned by the supervisor • Knowledge of statistics tests, analytical skills and data modeling • Understanding of data support languages such as SQL, Java, Perl, R, Python • Able to translate complex analytics to insights that are understood by business users • Strong written and verbal communication and presentation skills • Regular, predictable, full attendance is an essential function of the job • Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required. • While performing the duties of this job, the associate may be required to stand, walk, and sit. Employer: Penske Truck Leasing Co., L.P.