Marketing Analytics & Advertising Strategist Job at Rhodes, Inc. in McAllen

We specialize in developing master planned communities and construction of high quality, energy efficient homes across the Rio Grande Valley. Since 2019, Esperanza Homes, a Rhodes Company, ranked nationally on the Top 100 Builders list serving communities across South Texas.Rhodes was founded in the early 1990’s as a land acquisition and holding company. In 2006, the company shifted gears and ventured into residential/commercial land development and home building with the formation of Esperanza Homes. We are passionate about our customers, building exceptional homes, our team and the communities where we live, work and serve.When you choose to work at Rhodes, you are part of a passionate and high performing Team! This role fuses advanced marketing analytics, digital advertising execution, and technical expertise to optimize performance, guide strategic decisions, and ensure our marketing technology stack drives measurable growth.You’ll be the architect behind our marketing data strategy, digital advertising performance, and martech infrastructure – turning complex systems and numbers into actional insights that directly impact revenue.Measured Performance Goals:# Gross Home Sales% Project Completed on Time# Online Leads with % Online Lead to Tour Ratio% Improvement in marketing ROI year over year through data informed optimizations$ Cost per qualified lead across digital channelsAccountabilities:Data & InsightsPartner in the development and management of comprehensive dashboards that monitor marketing performance across all channels (digital, traditional, and field).Analyze customer journey data to identify patterns, conversion gaps, and optimization opportunities.Provide regular reporting and strategic insights to department leadership to guide marketing decisions.Create and refine attribution models to assess marketing effectiveness and ROI.Conduct market research and competitor analysis to identify trends and opportunities.Digital AdvertisingOwn end-to-end strategy, execution, and performance of all paid digital media, including:Google Ads (Search, Display, YouTube)Meta Ads (Facebook/Instagram)Listing syndications (e.g., BDX, NewHomeSource, Zillow, Realtor.com)Optimize ad spending based on performance data, audience segmentation, and campaign goals.Continuously test creative, copy, targeting, and bidding strategies to improve conversion rates.Monitor lead quality and cost per lead by channel; identify underperforming tactics and propose improvements.Collaborate with the creative and community marketing teams to ensure alignment of messaging and assets across platforms.Technology & InfrastructurePartner with Digital Marketing in the management and optimization of the marketing technology stack (CRM, marketing automation, analytics platforms).Partner with Data Team to ensure data accuracy, integration, and system performance.Evaluate, recommend, and implement new tools to improve personalization, automation, and tracking.Lead implementation of customer data platforms and other digital experience tools as needed.Strategy & CollaborationAct as the strategic liaison between marketing, sales, data, and operations to align data, tools, and goals.Translate analytics and advertising insights into actionable strategies and campaign improvements.Identify process inefficiencies and drive improvements across marketing systems and workflows.Lives Rhodes Core Values:Act with Integrity, No Exceptions - believes there is no such thing as compromise when it comes to acting with integrity in everything you do.Honor our Team - honors team members as individuals and professionals, no exceptions.Never Be Satisfied -continuously looks for ways to improve every aspect of our businessBest in Class Customer Experience -provide a best-in-class customer experience – every time, with every customerCommunity Leadership – takes pride in actively engaging in the communities we serve, making them better for our future.Embodies Characteristics of the Rhodes TeamBelieves and is committed to our purpose to enhance the lives of our customers and our team through building communitiesIs driven by outcomes and results, and wants to be held accountable for themHas a propensity for action, willing to make mistakes by doing in order to learn and improve quicklyThrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and changeSeeks and responds well to feedback, which is shared often and freely across all levels of the organizationWorks through silos and forges strong cross-departmental relationships in order to achieve outcomesSupervisory Responsibilities:-NoneQualifications, Knowledge & Skills:Bachelor’s degree in Marketing, Analytics, Data Science, Business, or related field3–5+ years of experience in marketing analytics and digital advertising rolesHands-on experience managing paid media campaigns on Google, Meta, and listing syndicationsStrong proficiency in Excel, SQL, and BI tools (Power BI, Tableau, etc.