Marketing and Advertising Specialist - Trucking Industry

Passionate, high energy leader with exceptional communication skills and follow through. Proven track record of developing and successfully executing annual corporate marketing plans and longer term, strategically driven marketing initiatives. Comprehensive understanding and expertise managing marketing budgets. • Lead the creation, execution, and management of all corporate marketing, with an emphasis on overall branding and professional driver recruiting advertising efforts • Design, layout, write, and edit press releases, marketing collateral, company newsletters, corporate photography, corporate video, external customer facing presentations, executive correspondence, blog content, etc. • Manage and execute multimedia advertising approach including pay per click, print, search engine optimization, geo targeting, outdoor, online advertising, retargeting, mobile engagement, and social media advertising • Rigorously track marketing and advertising results/return on investment and adjust as needed • Day to day management of all social media channels • Craft and relay the US Expediters “story” across all mediums • Create corporate “Branding Toolbox” to provide access to consistent and professional logo design for company wide use in sales/customer presentations and all correspondence • Project manager on creating an extensive series of new website landing pages and micro sites • Provide, maintain, and update content on corporate website