• Track, Analyze and Compare event ticket sales comparisons and media rates • Coordinate with internal departments and partner entities (including the Red Wings, Pistons, Tigers, MotorCity Casino Hotel, District Detroit, ODM Parking) where appropriate on marketing initiatives, sponsorship fulfillment and co-promotional opportunities • Coordinate sponsorship integration of all activations involving marketing assets, including recaps to the Sponsorship team • Responsible for updating and localizing event admats for ad campaigns from conceptual stage through approval, ensuring alignment with brand/tour guidelines and on time delivery for specific medium/channel (ie: including print, billboard, web, and social media) • Responsible for influencer, street team and grass roots initiatives • Maintain media spending & promotion, trade, blog/influencer lists • Coordinate day of show marketing activities including radio remotes, promotions and meet and greets and route communication • Coordinate and execute in-house marketing assets including event venue signage and signage at other 313 Presents properties • Assist with special projects, presentations and budgets • Assist Digital/Email Manager with targeted list pulling in Salesforce for deployment of email communications surrounding events, premium and group sales initiatives • Assist with building and deployment of email communications to guests • Research and report on trends in email, social and traditional marketing solutions • Coordinate, activate and assist in recapping promotions with sponsors, third parties, institutions and other organizations as assigned • Process and maintain promotional ticketing database working with the Box Office and Marketing Manager to execute on pre-approved promotions • Assist in maintenance of company digital marketing platforms • Attend events and execute on site activities. Required Knowledge, Skills and Abilities: • College degree with a preferred concentration in marketing, digital, email, business management or related field recommended. • Strong attention to detail, organizational skills, and ability to multi-task. The work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.
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