Marketing and Advertising Manager

Position : Marketing and Advertising Manager POSITION SUMMARY The Marketing and Advertising Manager oversees the implementation of marketing strategies and initiatives for creating and expanding revenue, including advertising, digital, and direct mail campaigns. The Marketing and Advertising Manager is accountable for the successful execution of marketing tactics, budget management, and administrative duties. Advertising and Media • Spearhead the creation of all advertising (print, radio, digital, outdoor) including gathering assets, copywriting, and working with internal design team • Work with media outlets to book and negotiate media schedules and rates for all advertising • Maintain the budget for advertising and media • Ensure that all media projects are communicated and produced in a timely fashion with the design team • Route and traffic all advertising for approval and submission to proper media vendor • Produce and traffic all underwriting scripts to appropriate stations • Manage and pull CRM lists for digital advertising General Marketing • Work with the VP, Growth Marketing on the execution of all tactics for single ticket sales across all sales channels and advertising mediums • Ensure extension and customization of relevant marketing initiatives in the Strathmore market • Assist in the creation and distribution of grassroot materials • Responsible for proofreading all marketing, single ticket, and subscription collateral and brochures • Work closely with the VP, Growth Marketing and Email Marketing Coordinator in creating a single ticket email strategy that is fully integrated with all other marketing efforts and ensure consistency in messaging between digital advertising, print materials, website, and sales emails • Attend concerts; represent the Marketing Department at concerts and events with an eye to increased patron satisfaction • Other duties as assigned