Marketing And Advertising Manager

Key Responsibilities: • Plan, oversee and deploy marketing strategy for an equestrian retail company and legacy brand. • Create annual marketing and communications plan including digital/web/social strategy, event marketing and promotion, graphic design and deployment of print and video advertising and planning, email and DTC marketing, sponsorship coordination and fulfillment, in-house marketing/retail loyalty programs, direct mail and major print projects. • Determine monthly/annual marketing strategy that meets company goals and expectations through a cross-section of marketing strategies. • Oversight of branding, creative and all marketing and communications initiatives utilized by the company. • Ability to plan, write and present marketing strategies and budgets to upper level management; along with project reports and analysis.