Marketing and Advertising

Job description The position of Marketing and advertising is responsible for creating and implementing campaign-based marketing initiatives. The candidate will have a deep understanding and proven track record of leading the strategic and tactical execution of marketing campaigns and activities, including product and services campaigns and events, advertising, and promotions. The candidate must be able to work with multiple teams simultaneously, thrive in a fast- paced and dynamic environment, and connect unexpected threads across disparate delivery teams. Main Responsibilities: • Full ownership for developing and implementing strategic marketing plans and campaigns for Restaurants • Identify and execute marketing opportunities that correlate with the strategic plans for the Food industry • Use market research data to develop and update marketing strategies to meet changing market and competitive conditions • Collaborate with sales teams to drive marketing efforts targeted at existing and new product • Work closely with Operations to achieve pre-defined short and long-term goals. • Work closely with sites to develop an understanding of unique service offerings to help drive the value proposition • Develop and implement marketing initiatives; define and create specific strategies and tactics to meet marketing needs by applying print, online, social media, and all other appropriate media • Develop and implement marketing initiatives to drive customer acquisition/interaction/retention in- line with the brand values • Responsibility and accountability for driving brand awareness and adoption, supporting sales growth, and fostering operational success across, through effective and measurable marketing campaigns and initiatives • Own and administer the marketing budget • Support the development of the marketing team by recruiting, orienting, training, and growing team members • Work closely with Global Digital, Communications, and Events Marketing counterparts to ensure marketing is on message and brand at all times • Collaborate with Global Customer Service in the positioning of all restaurants Minimum Requirements: • Minimum 3 years in a marketing role • Bachelor’s degree required, with other relevant advanced degrees preferred • Significant experience in bringing effective and successful campaigns to the market • Possess a combination of strategy and execution skills at the enterprise level • Proven track record of leading through ideation, design, and delivery of complex digital products • Results driven – able to execute with high personal accountability • Customer focused – externally focused – a strong market perspective • Solution-oriented, independent thinker with a growth mindset and strong analytical skills • Ability to think outside the box to create constantly evolving, effective communication campaigns • Ability to work against short deadlines, manage multiple projects and maintain professionalism under pressure • Willingness to travel