Marketing and advertising

We are a growing small-to-medium-sized business that believes great marketing is one of the most valuable investments we can make. We are looking for a highly creative and results-driven Marketing Specialist who can take ownership of our advertising efforts across multiple platforms. This is not a position for someone who simply creates posts or runs ads—we are looking for someone who understands how to build complete marketing campaigns that generate measurable leads, conversions, and long-term brand recognition.

The ideal candidate will be responsible for planning, creating, launching, monitoring, and optimizing advertising campaigns across a wide variety of marketing channels. This includes digital advertising platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, TikTok, and other emerging platforms, as well as traditional marketing opportunities when they provide a strong return on investment.

You should be comfortable researching new advertising opportunities, recommending monthly budget allocations, and continually adjusting spending based on campaign performance.

Creativity is one of the most important qualities we are looking for. We want someone who constantly brings fresh ideas to the table, develops unique promotions, creates engaging advertisements, and finds new ways to reach potential customers before our competitors do. You should be able to think beyond traditional advertising and identify innovative methods of generating qualified leads.

You will manage our monthly advertising budget and be expected to invest those funds wisely. Every dollar spent should have a purpose and be tracked through measurable data. We expect you to monitor key performance indicators such as impressions, click-through rates, conversion rates, cost per lead, customer acquisition cost, return on ad spend (ROAS), and overall return on investment. Campaigns should be continuously tested, improved, and optimized using A/B testing and performance analytics.

This position will also be responsible for setting up and maintaining conversion tracking, pixels, analytics, CRM integrations, landing pages, and other tools necessary to accurately measure marketing performance. You should understand how to follow a customer from the first advertisement they see all the way through becoming a paying customer.