Marketing And Advertising Manager

Overview HTA is an entrepreneurial support organization (“ESO”) that develops and operates innovation programs connecting promising healthcare startups with hospitals, clinicians, investors, industry partners, and other stakeholders. Its longest-running program is HeartX, now in its ninth year of engaging cardiovascular medtech/healthtech companies from around the world with a coalition of cardiology programs throughout the U.In 2026, HTA also launched the NUHTA program ( in partnership with the National University Health System in Singapore ( The program’s mission is to teach, lead and engage Singaporean medtech/healthtech startups with the U.S. healthcare market, including facilitation of pilot projects and clinical trials with US hospitals.
HTA seeks a highly capable Marketing & Communications Manager to lead communications, marketing, public relations, and storytelling to support its programs.
attracting high-quality startup applicants; and ensuring that partners, funders, clinicians, investors, and the broader healthcare innovation community understand the impact of our work.
The ideal candidate combines strong writing and communications skills with the ability to execute. This is a hands‑on role for someone who can move comfortably from developing a communications strategy to writing a press release, interviewing a startup founder, creating a LinkedIn campaign, updating a website, developing event collateral, or identifying a compelling story that deserves national attention.
Develop and Execute the Marketing & Communications Strategy
Develop and manage an annual marketing, communications, and public relations plan aligned with organizational priorities and individual innovation programs. Establish clear objectives, audiences, messaging, communications channels, timelines, and performance measures.
Build and Protect the Organization's Brand
Serve as a steward of HTA’s brand, ensuring consistent positioning, messaging, visual identity, and voice across websites, presentations, social media, newsletters, press materials, events, and partner communications. Develop and execute marketing campaigns for accelerators, clinical innovation programs, startup challenges, and other initiatives. Work with program leadership to generate strong applicant pipelines through targeted email, social media, ecosystem partnerships, earned media, direct outreach, and other channels. Success should be measured not simply by the number of applications generated, but by the quality, relevance, and geographic reach of applicants.
Lead Public Relations and Earned Media
Identify newsworthy developments and proactively pursue media coverage for the organization, its programs, partnerships, and participating companies. Draft press releases, media pitches, announcements, talking points, and executive quotes; Develop a systematic process for identifying, documenting, and communicating meaningful outcomes from participating companies. Stories may include clinical studies launched, hospital partnerships established, physicians engaged, regulatory milestones achieved, capital raised, commercial agreements executed, companies entering the U.Translate these accomplishments into compelling case studies, articles, videos, social content, presentations, and other materials that demonstrate the organization's impact.
Own Digital Communications and Social Media
Manage the organization's website and primary social‑media channels, with particular emphasis on LinkedIn. write and publish content; coordinate graphics, photography, and video; manage newsletters and email communications; and ensure digital channels remain current and engaging.
Develop High-Quality Content and Thought Leadership
Create original content that establishes HTA and its partners (MedAxiom and NUHS) as knowledgeable voices within healthcare innovation. Content may include articles, executive commentary, newsletters, founder profiles, case studies, annual impact reports, program summaries, interviews, white papers, and conference materials. Assist HTA leaders with presentations, talking points, speeches, panel preparation, and other external communications.
Support Events and Innovation Programming
But for those very infrequent events, the responsibility will be to lead marketing and communications surrounding demo days, pitch events, innovation summits, webinars, conferences, startup showcases, recruitment events, and other programming. Responsibilities may include invitations, registration communications, event webpages, agendas, signage, presentation materials, speaker promotion, photography/video coordination, social‑media coverage, and post‑event communications.
Manage Partner and Stakeholder Communications
Support communications with hospital partners, clinicians, corporate sponsors, investors, universities, economic‑development organizations, funders, and other stakeholders. Coordinate joint announcements and co‑branded materials, develop partner communication