Marketing and Advertising Specialist

Hirzel Canning Company & Farms is a 5th generation family company with a passion for serving the community. Our Dei Fratelli brand is your source for locally-grown tomato and sauerkraut products. • Assist with developing marketing goals and objectives and analyzing data on developing new initiatives and strategies within the marketing department • Create ad campaign schedule for the year, including researching trends and ideas to increase marketing efforts and design all advertising videos, reels, and images • Research and execute advertising strategies to meet marketing objectives and expand efforts onto other social media platforms • Monitor social media advertising campaigns and create monthly reports to share and discuss with the marketing team • Assist with creating the social media calendar with content ideas to maximize advertising and marketing efforts • Monitor and research sales on Dei Fratelli products in local grocery stores to create posts advertising sales in specific areas • Respond and monitor social media comments, posts, and direct messages on a daily basis • Spokesperson for social media content including lives, harvest and processing videos, and other interactive content that can be used across social media platforms and the Dei Fratelli website • Design print ads for Dei Fratelli, including fair books, magazine articles, and grocery store display opportunities • Monitor Google Alerts for Dei Fratelli and Hirzel Canning Company and Farms for mentions in Google Search results, news articles, and publication reviews • Update Dei Fratelli newsroom page on the website with Hirzel Canning Company and Farms related articles • Analyze data from Walmart Seller Central and other store data for changes in demographic, shopping habits, and store shelf inventory • Generate ideas and execute plans for promotions and giveaways throughout the year that are in line with current marketing goals and objectives • Strategize, design, monitor, and organize email marketing campaigns and marketing emails, including Home Chef reminder emails • Create content for promotional events, giveaways, and the Home Chef Program, including selecting featured Home Chefs for each month, ads advertising events and programs, and creating applications and compliance documents for the promotions • Research, create, order and keep inventory of branded items for swag gifts, recipe cards, and handouts for retail consumers as well as for giveaways and gifts for employees • Propose, update, and monitor landing pages and promotional pages on Dei Fratelli website • Respond to all promotional and giveaway questions and inquiries from consumers, including the Home Chef Program • Review and monitor Home Chef Program posts and applicants as well as influencer, promotional, and giveaway related posts on all social media platforms • Coordinate samples and shipping requirements and pack gift boxes for the Home Chef program, promotional events, and giveaways In the absence of key personnel, the Supervisor will assume responsibility to see the functions of this job are performed as required.