Marketing and Brand Content Specialist

SHS1:

OVERVIEW:

Sapphire Health Services specializes in providing comprehensive care and living solutions tailored to meet the diverse needs of seniors and individuals requiring specialized support. With a commitment to excellence and a passion for exceptional care, we offer a range of services designed to promote independence, dignity, and well-being at every stage of life. We are committed to enhancing the quality of life for our residents and pride ourselves on fostering a warm and supportive environment where personalized care is tailored to meet specific needs. Sapphire Health Services is currently seeking a dedicated individual to join our team and uphold our commitment to excellence.:

JOB SUMMARY:

The Marketing and Brand Content Specialist plays a key role in bringing the Sapphire brand to life through digital storytelling, reputation management, and community engagement initiatives.

This role is responsible for managing our online presence while maintaining a strong and consistent brand voice, supports community marketing strategy by creating compelling content, supports recruitment through meaningful and engaging content that reflects the Sapphire mission and values. The ideal candidate is both creative and operational, with the ability to manage multiple projects while maintaining brand consistency across the Sapphire portfolio.

RESPONSIBILITIES:

Develop, schedule and manage engaging content across social media platforms (LinkedIn, Instagram, Facebook, emerging channels, etc.).
Create graphics, videos, written content and campaigns that highlight culture, resident and employee life at Sapphire, employee recognition, recruitment efforts and community engagement.
Collaborate with community teams to gather and share authentic content across multiple communities (employee spotlights, events, resident life, etc.)
Ensure brand voice, visual identity and messaging consistency across all platforms.
Maintain and update company and community websites to ensure accuracy, usability, and SEO alignment and brand consistency.
Manage and optimize Google Business Profiles and other online listings for all locations.
Ensure consistent information across directories (hours, services, contact info, etc.).
Monitor and respond to online reviews and social media feedback in a timely, professional manner.
Partner with leadership to appropriately address sensitive or complex concerns.
Identify trends and opportunities to strengthen online reputation and community perception.
Assist with company-level digital advertising campaigns (job ads, brand awareness, etc.).
Support talent acquisition initiatives in collaboration with Talent Acquisition and HR personnel through targeted marketing campaigns.
Track and report on campaign performance and engagement metrics.
Support the planning and promotion of company-wide initiatives such as community events, internal engagement initiatives, job fairs/hiring events, etc.
Coordinate branded materials and ensure professional presentation and brand consistency.
Design and maintain marketing collateral including flyers, brochures, signage, recruitment materials, and internal culture and engagement tools.
Participate in marketing planning sessions and strategic initiative alignment.
Other Duties as assigned.

REQUIREMENTS:

Minimum of 2 years of experience in marketing, social media management, or communications related field.
Demonstrated experience managing business or organizational social media accounts and platforms
Strong writing, editing, storytelling and visual communication skills.
Proficiency with digital design tools (Canva, Adobe, or similar).
Ability to manage multiple projects and meet deadlines and work collaboratively across teams
Experience in healthcare, senior care, or multi-location organizations preferred.
Familiarity with Google Business Profiles, SEO basics, and online reputation management tools.
Working knowledge of digital advertising platforms (Meta, Google Ads, Indeed, etc.)
Experience supporting events, culture initiatives or community engagement efforts highly desirable.

EMPLOYEE BENEFITS:

Benefits of being a Sapphire Health Services employee may include, but is not limited to:

PTO
401(K)
Medical/Health Insurance
Dental Insurance
Vision Insurance
Birthday/Holiday Pay
Wellness Fund
Uniform Fund
Longevity Bonuses
Tuition Reimbursement

HOW TO APPLY:

At Sapphire Health Services we are dedicated to creating a supportive and enriching environment for both our residents and our team members. If you are a passionate healthcare professional looking to make a difference in the lives of residents, we encourage you to apply!

Address: Portland, OR:

ABOUT US: Sapphire Health Services develops and manages care and living solutions including home care, independent living, assisted living, memory care, skilled nursing, and rehabilitation. Our focus is steadfast; to create living and care solutions that align with our mission to promote the highest quality of life for our residents, staff and communities. Sapphire supports ongoing training, tuition reimbursement, competitive wages and generous incentives to all of our employees.

OUR MISSION: TO PROMOTE THE HIGHEST QUALITY OF LIFE FOR OUR RESIDENTS, STAFF AND COMMUNITIES. WE STRIVE TO TREAT THEM ALL WIT THE GREATEST CONSIDERATION AND RESPECT -: